Film Strategy

According to Business Insider : In a panel at South by Southwest, Universal’s EVP of digital marketing, Ed Neil, and Facebook’s entertainment head, Jim Underwood, talked about the customized racial marketing for Straight Outta Compton, the 2015 film that chronicles the rise of gangsta rap pioneers N.W.A.  Neil credited part of this to a specialized Facebook marketing effort led by Universal’s “multicultural team” in conjunction with its Facebook team. They created tailored trailers for different segments of the population. Why?  The “general population” (non-African American, non-Hispanic) wasn’t familiar with N.W.A., or with the musical catalog of Ice Cube and Dr. Dre, according to Neil. They connected to Ice Cube as an actor and Dr. Dre as the face of Beats, he said. The trailer marketed to them on Facebook had no mention of N.W.A., but sold the movie as a story of the rise of Ice Cube and Dr. Dre.  The trailer marketed to African Americans was completely different. Unive

Six 2 Six | Cassandra “Cass” Riddick (dir)   | Release date: October or November 2015   |  USA  | 90 minutes (est.)   |  Format: 2.5K (Blackmagic) The entertainment industry is a tough business that chews people up with the consistency of a meat grinder. It's no wonder that the shelf-life for many filmmakers is short. But for a brave few, filmmaking is a passion that can't be ignored. Through sheer willpower and creative talent, these brave few make their dreams come true and keep on making it. Cassandra Riddick is one of the brave few. She has that perfect combination of artistic creativity, business savvy, managerial instinct and charming personality that I would argue are the main reasons to her success. She is also someone who takes what she has learned in her past productions to be better and more efficient in her future productions.  And through it all she treats her co-producers, crew, cast and everyone else in her circle with love and respect because