CASE STUDY: 14 Lessons from Yellow Cape Communications, a Successful Multi-media Firm
Being a successful filmmaker is not only the province of those who make it in Hollywood. There is a thriving industry within the corporate and industrial video markets that requires the skills of a filmmaker. Although it might not be what many dream of doing when they go to film school, it is not a consolation prize. Corporate productions can require budgets reaching hundreds of thousands of dollars which can provide a good living. And many filmmakers who thrive in the corporate and industrial video markets still find time to pursue more personal independent projects. Jason Fararooei is one of those creative types running a successful communications firm in Charlotte, North Carolina that serves the corporate and industrial markets. For many of his Fortune 500 clients, he provides corporate communications videos to support organization wide training programs intended to impact and reduce expenditures for high cost line items. For the benefit of filmmakers, in and outside of