CASE STUDY: Why are there so many sequels in movie theaters?
The overabundance of sequels is nothing new. But why are they in theaters instead of in the secondary markets of Direct-to-DVD or VOD? Nico Lang from Salon attempts an answer: Part of that is due to a studio system that’s grown more cautious in recent years, banking on pre-existing properties that seem like safe bets in an uncertain film market. “We have projects at six studios, and ninety per cent of their attention goes to the ones that are superhero or obviously franchisable,” director Shawn Levy (“Night at the Museum”) told the New Yorker . “And every single first meeting I have on a movie, in the past two years, is not about the movie itself but about the franchise it would be starting.” The other reason, though, that so many theatrical sequels are being greenlit is because of the erosion of the home video market. With the disappearance of video stores, the rapid decline in DVD sales, and sluggish VOD numbers, movies are being pushed into theaters that have no busines