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Showing posts with the label minority

PRODUCTION JOURNAL: Midweek Morning Mixer - 1.8.14 ("It's-hard-for-black-actors-but-things-change" edition)

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Sometimes it's easy to forget how far we've come because we still have so far to go. Although public outcries forced SNL to hire a black female as a featured player on the show after so many years, opportunities are plentiful for actors of color compared to what it was like in the past.  And the roles are waaaaaaay more dignified.  So as a reminder of how hard it was for black actors who had to accept roles that were beneath them, let's offer a special HBD tip of the hat to... Butterfly McQueen . "She was born on January 8, 1911 in Tampa, Florida, to a stevedore and domestic maid, Thelma McQueen would go on to make cinematic history as one of the few African-American character actors in classic Hollywood. In 1916, her father abandoned the family, leaving her mother and her to travel the East Coast in search of work. She eventually landed in Long Island where she completed her education and learned to dance. She made her stage debut as a part of the Butterfly

CASE STUDY: Top 13 Stories, Trends and Legal Decisions in Film/TV for 2013

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​ on loan from Short of the Week - see their 2013 list of shorts 2013 winds its way to a close and we are wiser, wealthier or both.  Hopefully.  Wealth is never a guarantee for the veteran filmmaker let alone the first-timer. And, as a result, the wisdom gained can be bittersweet.  Nevertheless, as a weird mix of artist and entrepreneur, the wealth and wisdom we attain can be measured and classified in a variety of blessed ways.  Wealth and wisdom in practical knowledge, local connections and production experience are valuable indeed. We live and work in interesting times and the tech we use and watch, the society we live and practice in and the tactics and strategies we employ are ever changing taking our beloved art form to strange places. And until the end of time or until film as an art form is supplanted, each year brings something new that mattered in film and TV; whether its a modification of something old for new times or something simply brand new and unexpected.

CASE STUDY: Marketing A Film Based on Its Content NOT the Race of Its Characters

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www.hollywoodreporter.com It seems like common sense that the best way to market a film with minority characters is to emphasize the presence of those minority characters and draw in minority audiences in large numbers.  End of Watch is a good example of this;  "The film stars Jake Gyllenhaal and Michael Pena as two cops assigned to South Central L.A. Pena's character is of Mexican descent and from East L.A.... When End of Watch debuted over the Sept. 21-23 weekend, 32 percent of the audience was Hispanic, both Spanish- and English-speaking (separate breakouts by language aren't available). The film, distributed by Open Road Films on behalf of Exclusive Media, won the frame, grossing $13.2 million (a solid number for an indie)..." But studios and distributors walk a fine line between promoting the film's minority appeal to get minority audiences and downplaying it's strong minority presence to avoid alienating white audiences.  As a 2011 study