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PRODUCTION TIPS: Test Screening Your Film + Free Questionnaire Template

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I know, I know... Test screenings seem like an idea dreamed up by studio executives as a way to squeeze the artistry and creativity out of a director's movie and torment him with data that confirms his movie is "shit." But believe it or not, while there are many films that have been test screened from potential greatness to mediocrity , many films we love today benefitted from the comments after a test screening (Exhibit A and B ). Everything from changing the title to changing the ending is possible after a test screening. While few directors take solace in the brutal feedback a group of strangers may give his baby, the executives want the feedback data to see if the film will have an audience and, as a result, make money. It's easy to deride test screenings and " fucking hate them " but think of it from the investor's point of view for a minute. Every movie is essentially a new business start-up. And new business start-ups don't have a readym...