|The Bullitt team|
More filmmakers should be doing this:
Bullitt, a branded entertainment firm the Russos co-founded with Fast & Furious director Justin Lin and producer Todd Makurath... Bullitt works with brands and ad agencies to produce commercials and longform content. The production company is set up as a filmmakers' collective -- its roster includes directors Louis Leterrier and Troy Miller and cinematographer Phedon Papamichael -- and has a strategic partnership with RSA Films, founded by Ridley and Tony Scott.And by this, I mean, form collectives. Whether in the service of working on advertisements. Or webseries. Or films. Or videogames. The point is to find other talented creatives and business people who you can vibe with on a strategy and a vision together. The terms are up to YOU to decide how it can work but having partnerships and collectives helps spread the risk of filmmaking, expands the network of people, experiences and equipment at your disposal and offers a chance to get your dream project made (while helping someone else get their dream project made).
Why filmmakers still insist on slogging it out alone still mystifies me.