PRODUCTION TIPS: Build Your Brand by Creating A Production Company Mindmap

Love him or hate him, Walt Disney's success can not be denied. His creativity extended beyond his artistry and into the realms of business.

Behold this extraordinary mindmap attributed to Disney from 1957 (and color-coded by ZillionDesigns).

Notice how varied the businesses of Walt Disney Productions are and how they intersect and compliment each other. The different business arms not only serve legal, taxation and logistical purposes BUT also marketing, branding and intellectual property purposes. For example, the TV department doesn't just meet the legal and business purposes of "paying off the cost of own film" it also "publicizes the products of the music division."

Any producer out there starting a production company (even with one film) would benefit greatly from contemplating on Disney's mindmap and thinking about he or she can also map the strategy for their project in a similar way. Obviously, that indie producer's mindmap would be much more modest and with much less divisions/departments but the point of doing a mindmap for your production company is to integrate all the different ways and purposes of your projects. Consider that the indie production company film could have outlets (or divisions/departments) in publications or TV let alone on social media and video sharing websites. If you look at your production as a project with multiple outlets (or divisions/departments) to tap into then you increase your project's potential for exposure and exploitation which would improve your odds of success.

For further exploration into what Disney can teach you about building your brand and how interaction can achieve the following: 1) Make customers happy. 2) Increase brand loyalty. 3) Increase customer retention. 4) Spread positive word of mouth. 5) Reduce marketing costs in the long run. 6) Help in crises management. Click here.

For advice on how to put together your film production strategy and make it work across different mediums, contact me at


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