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CASE STUDY: Product Placement Works Better in 3D Movies than in 2D Movies

Original Title:  Highly prominent product placements tend to benefit from 3D movies, while placements with low prominence lose out   The results, recently published in the journal  Media Psychology , are based on two studies, which investigated product placements in two Hollywood movies. Volunteers watched the Hollywood movies as either a 2D, a 3D, or a 4D version (the 3D movie with added scent). Researchers subsequently recorded the extent to which the volunteers were able to recall and recognize the brands placed in the movies. In doing so, they distinguished between products placed in a prominent and those placed in a subtle manner. Ralf Terlutter (Department of Marketing and International Management at the Alpen-Adria-Universität, AAU), who conducted the studies together with his AAU colleagues Sandra Diehl und Isabell Koinig (Department of Media and Communications Science), as well as Martin K.J. Waiguny (IMC Krems), elaborates: "Our results indicate that those compa

PRODUCTION JOURNAL: Making A Short Film with Abbas Kiarostami in 10 Days

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RIP to the legendary Iranian filmmaker, Abbas Kiarostami . I can only think of two ways to honor the man; by watching his films and studying his filmmaking philosophy and methods. Here are some of his movies that I recommend: Taste of Cherry , Close-up , and The Wind Will Carry Us . In the meantime, here's a quick glimpse into Kiarostami's filmmaking philosophy and methods courtesy of Martin Snyders' article, " Here’s What It’s Like to Make A Short Film with Abbas Kiarostami in 10 Days ": After graduating from Columbia University and toiling for years as a screenwriter, I finally made my feature film debut in 2013 with an independent, romantic comedy called "Missed Connections." The film won multiple audience awards at festivals, reached number one on iTunes’ independent sales charts and The Playlist  even suggested  me as a "filmmaker to keep an eye on." Things were looking up. I went to Hollywood, represented by a major talent ag