Film Strategy

The overabundance of sequels is nothing new. But why are they in theaters instead of in the secondary markets of Direct-to-DVD or VOD? Nico Lang from Salon attempts an answer: Part of that is due to a studio system that’s grown more cautious in recent years, banking on pre-existing properties that seem like safe bets in an uncertain film market. “We have projects at six studios, and ninety per cent of their attention goes to the ones that are superhero or obviously franchisable,” director Shawn Levy (“Night at the Museum”) told the  New Yorker . “And every single first meeting I have on a movie, in the past two years, is not about the movie itself but about the franchise it would be starting.” The other reason, though, that so many theatrical sequels are being greenlit is because of the erosion of the home video market. With the disappearance of video stores, the rapid decline in DVD sales, and sluggish VOD numbers, movies are being pushed into theaters that have no busines

The good people at  Script Reader Pro  have just made your life easier.  Why is that you say?  Because they've made your filmmaking life easier to manage this year with their  calendar of  all the major upcoming screenwriting contests  (orange) , awards   (blue) , festivals  (green) , fellowships and labs  (yellow)  in 2016. Like Yogi Berra says, “If you don't know where you are going, you'll end up someplace else.”  Thursday, September 1   Venice International Film Festival   American Zoetrope Screenplay Contest Deadline (TBC)   Berlinale Talents Competition Deadline (TBC) Friday, September 2   Venice International Film Festival   Telluride Film Festival   London Screenwriters Festival Saturday, September 3   Venice International Film Festival   Telluride Film Festival   London Screenwriters Festival Sunday, September 4   Venice International Film Festival   Tellurid

Check out Filmmaker James Cawley 's review of some Zacuto Gear (including the Cinema Recoil Rig, Gratical HD and more).

Here's an excerpt of some advice I posted on Avvo , recently, in response to a filmmaker asking whether they should form a production company or continue working under their own name as a sole proprietor. It seems like a no-brainer and that the answer is yes but I would only say yes, it's worth the time and money if it meets your goals. Check it out: Basically, whether to form a business entity like an LLC, partnership or corporation or remain as a sole proprietor (which is what you are when you do business "just as yourself") comes down to what kind of goals your production is trying to meet.  You should form an LLC, partnership or corporation if your goals are any or all of the following:  1. raise funds from investors,  2. hire a team of independent contractors or employees,  3. work with business partners and co-producers, writers and directors,  4. avoid risky liabilities that can personally bankrupt you (especially if you are shooting a picture with actio

Original Title:  Highly prominent product placements tend to benefit from 3D movies, while placements with low prominence lose out   The results, recently published in the journal  Media Psychology , are based on two studies, which investigated product placements in two Hollywood movies. Volunteers watched the Hollywood movies as either a 2D, a 3D, or a 4D version (the 3D movie with added scent). Researchers subsequently recorded the extent to which the volunteers were able to recall and recognize the brands placed in the movies. In doing so, they distinguished between products placed in a prominent and those placed in a subtle manner. Ralf Terlutter (Department of Marketing and International Management at the Alpen-Adria-Universität, AAU), who conducted the studies together with his AAU colleagues Sandra Diehl und Isabell Koinig (Department of Media and Communications Science), as well as Martin K.J. Waiguny (IMC Krems), elaborates: "Our results indicate that those comp

In a nutshell, "this [Lionsgate-Starz merger] deal is about increasing content and distribution." And mainly to the benefit of Lionsgate because it has and creates tons of content and now has a TV distribution outlet for all of that content at its control. It is (regrettably?) another step in the corporate consolidation of the media landscape and another sign of how difficult it is to make money while competing with other studios and other forms of entertainment. Many are saying this is changing the landscape  (since it will help compete against the streaming networks) and maybe it is, but I can't help just see this as just another step in a landscape that has already been changing since the DVD stopped making money as Netflix and YouTube started making money. For the business and legal heads out there, here's an in-depth analysis of the Liongsgate-Starz merger from the Market Realist .

With news that Neal Baer (showrunner of Under the Dome, Law & Order: SVU, ER) just signed a POD deal with 20th Century Fox , I thought it was worth looking at the holy grail for television writers/producers: the POD deal aka the production overall deal.  Now we don't often talk about television productions but with the quality of television productions meeting and oftentimes exceeding the quality of films, it's time to reconsider. I'm a big believer in aiming high and learning from successful people so the article below will give you something to aim for (POD deals) and give you examples of people with POD deals to learn from. A Look at Some of TV’s Most Successful PODs  Originally published by Film Escape April 5, 2015 and written by Charlie Sierra It’s every TV writer/producer’s dream to get a POD deal at a studio. To be paid handsomely and respected for the work that you create is something that everyone strives for.  A POD (production overall deal is ba